8 cents in a jar

Mission & vision


the story behind eight

Founded in 2016, 8 Cents in a Jar, Inc. is an award-winning 501(c)(3) nonprofit organization serving the Central Florida community to create opportunities for students in marginalized communities to achieve intergenerational mobility through financial education. 8 Cents in a Jar represents a new beginning for students to save money and eradicate the cycle of generational poverty. Our objective is to equip the greatest possible number of students to transition as a role model for fiscal responsibility, measured in economic and demographic improvement behaviors consistent with those in a financially sound community.

To increase economic mobility, our mission is to provide students in marginalized communities of color with engaging resources and capital to become financially capable. Each day we accomplish our mission, we move forward achieving our vision of diminishing generational poverty using economic education and financial capability measures as a catalyst to increase upward mobility.

A product of poverty, our founder, Lashea Reaves saw firsthand the increasing percentage of children born to parents in poverty, welfare, and marginalized communities perpetuated a generational cycle of welfare use.

Within the financial realm, the power of 8 associates with matters of business and wealth largely depend on cycles to fulfill a manifestation.

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Board Chair

Progressive Cleaning


Board Vice-Chair

Rollins College

Trimeshia Smiley, ESQ

Board Compliance Officer

New York Life

Cherrief Jackson

Board Secretary

Clarke Mosquito Control

Evans Reaves

Emeritus Board Member

Advent Health

Laura Michener

Emeritus Board Member

Charles Schwab


Executive Director

First Horizon


Program Development

Orange County Public Schools

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Njeri Gichia Broussard

Program Development

Probate Pro


People + Culture

Department of Defense